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Type of site Available in 24 Founded December 28, 2002 ; 15 years ago 2002-12-28 , , Headquarters , U. Area served Worldwide Allen Blue Konstantin Guericke Jean-Luc Vaillant Key people Chairman CEO Industry Employees 11,800 2018 Subsidiaries Website rank 32 July 2018 , Registration Required 562 million members May 2018 Launched May 5, 2003 ; 15 years ago 2003-05-05 Current status Active LinkedIn is a business and employment-oriented service that operates via and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for , including employers posting jobs and job seekers posting their. As of 2015, most of the company's revenue came from to recruiters and sales professionals. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than. Members can invite anyone whether an existing member or not to become a connection. LinkedIn participated in the EU's. The site has an ranking as the 34th most popular website June 2018. According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. Based in the , the site is, as of 2013, available in 24 languages, including , , , , , , , , , , , , , , , , , , , , and. The acquisition was completed on December 8, 2016. In January 2016, the company had around 9,200. LinkedIn's is , previously a Inc. Founder , previously CEO of LinkedIn, is Chairman of the Board. It is funded by , , , and the European Founders Fund. LinkedIn reached profitability in March 2006. Founding to 2010 The company was founded in December 2002 by and founding team members from and Socialnet. In late 2003, led the investment in the company. In August 2004, LinkedIn reached 1 million users. In March 2006, LinkedIn achieved its first month of profitability. In April 2007, LinkedIn reached 10 million users. In February 2008, LinkedIn launched a mobile version of the site. In November 2009, LinkedIn and soon thereafter in Sydney, as it started its Asia-Pacific team expansion. In October of that year, Silicon Valley Insider ranked the company No. LinkedIn filed for an in January 2011. Shortly after the IPO, the site's underlying was revised to allow accelerated revision-release cycles. LinkedIn's fourth- 2011 earnings soared because of the company's increase in success in the social media world. By this point, LinkedIn had about 2,100 full-time employees compared to the 500 that it had in 2010. In Q2 2012, LinkedIn leased 57,120 square feet on three floors of the building in the , which was expanded to 135,000 square feet by 2014. In April 2014, LinkedIn announced that it had leased , a 26-story building under construction in district, to accommodate up to 2,500 of its employees, with the lease covering 10 years. The goal was to join all San Francisco-based staff 1,250 as of January 2016 in one building, bringing sales and employees together with the team. They started to move in in March 2016. In February 2016, following an report, LinkedIn's shares dropped 43. The acquisition would be an all-cash, debt-financed transaction. Analysts believed Microsoft saw the opportunity to integrate LinkedIn with its to help better integrate the professional network system with its. The deal was completed on December 8, 2016. In late 2016, LinkedIn announced a planned increase of 200 new positions in its Dublin office, which would bring the total employee count to 1,200. Number Acquisition date Company Business Country Price Description Ref. LinkedIn Corp was filed against the company, accusing it of automatically sending invitations to contacts in a member's book without permission. The court agreed with LinkedIn that permission had in fact been given for invitations to be sent, but not for the two further reminder. As of 2015, LinkedIn had more than 400 million members in over 200 countries and territories. It is significantly ahead of its competitors 50 million as of 2013 and 11 million as of 2016. In 2011, its membership grew by approximately two new members every second. As of 2018, there are over half a billion LinkedIn members. User profile network The basic functionality of LinkedIn allows users workers and employers to create , which for employees typically consist of a describing their work experience, education and training, skills, and a personal photo. Members can invite anyone whether a site member or not to become a connection. If the inviter gets too many of such responses, the member's account may be. LinkedIn participated in the EU's. Security and technology In June 2012, of approximately 6. This action is known as the. In response to the incident, LinkedIn asked its users to change their passwords. On May 31, 2013 LinkedIn added , an important enhancement for preventing hackers from gaining access to accounts. These account details are believed to be sourced from the original 2012 LinkedIn hack, in which the number of user IDs stolen had been underestimated. To handle the large volume of emails sent to its users every day with notifications for messages, profile views, important happenings in their network, and other things, LinkedIn uses the Momentum email platform from Message Systems. In 2014, Dell SecureWorks Counter Threat Unit CTU discovered that Threat Group-2889, an Iran-based group, created 25 fake LinkedIn accounts. The accounts were either fully developed personas or supporting personas, and they use spearphishing or malicious websites to comprise victims' information. However, in some cases it could refer to sanctioned applications featured on a user's profile page. External, third party applications On February 12, 2015 LinkedIn released an updated terms of use for their developer API. The developer API allows both companies and individuals the ability to interact with LinkedIn's data through creation of managed third party applications. Applications must go through a review process and request permission from the user before accessing a user's data. Among the initial applications were an Reading List that allows LinkedIn members to display books they are reading, a connection to Tripit, and a , and application that allows members to display their latest blog postings within their LinkedIn profile. Shortly after, some of the external services were no longer supported, including Amazon's Reading List Mobile A mobile version of the site was launched in February 2008, which gives access to a reduced feature set over a. The mobile service is available in six languages: Chinese, English, French, German, Japanese and Spanish. In January 2011, LinkedIn acquired CardMunch, a maker that scans and converts into contacts. In June 2013, CardMunch was noted as an available LinkedIn app. In August 2011, LinkedIn revamped its mobile applications on the , and. At the time, views of the application were increasing roughly 400% year over year according to CEO Jeff Weiner. This is accomplished by re-routing all emails from and to the iPhone through LinkedIn , which security firm Bishop Fox asserts has serious , violates many organizations' , and resembles a. Groups LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there are 1,248,019 such groups whose membership varies from 1 to 744,662. Since groups offer the functionality to reach a wide audience without so easily falling foul of , there is a constant stream of spam postings, and there now exist a range of firms who offer a spamming service for this very purpose. Groups may be private, accessible to members only or may be open to Internet users in general to read, though they must join in order to post messages. In December 2011, LinkedIn announced that they are rolling out polls to groups. In November 2013, LinkedIn announced the addition of Showcase Pages to the platform. In 2014, LinkedIn announced they were going to be removing Product and Services Pages paving the way for a greater focus on Showcase Pages. Job listings LinkedIn allows users to research companies, non-profit organizations, and governments they may be interested in working for. Typing the name of a company or organization in the search box causes pop-up data about the company or organization to appear. The new plugin allowed potential employees to apply for positions using their LinkedIn profiles as resumes. Online recruiting Job recruiters, head hunters, and personnel HR are increasingly using LinkedIn as a source for finding potential candidates. By using the Advanced search tools, recruiters can find members matching their specific key words with a click of a button. They then can make contact with those members by sending a request to connect or by sending InMail about a specific job opportunity he or she may have. Recruiters also often join industry based groups on LinkedIn to create connections with professionals in that line of business. This feature also allows users to efficiently provide commentary on other users' profiles — network building is reinforced. However, there is no way of flagging anything other than positive content. LinkedIn solicits endorsements using that generate skills members might have. Members cannot opt out of such solicitations, with the result that it sometimes appears that a member is soliciting an endorsement for a non-existent skill. Publishing platform LinkedIn continues to add different services to its platform to expand the ways that people use it. On May 7, 2015, LinkedIn added an analytics tool to its publishing platform. The tool allows authors to better track traffic that their posts receive. Influencers The program launched in October 2012 and features global who share their professional insights with LinkedIn's members. As of May 2016, there are 750+ Influencers, approximately 74% of which are male. The program is invite-only and features leaders from a range of industries including , , , , , , , , , and. Top Companies is a series of lists published by LinkedIn, identifying companies in the United States, Australia, Brazil, Canada, France, Germany, India and the United Kingdom that are attracting the most intense interest from job candidates. The 2018 lists identified as the most sought-after U. The lists are based on more than one billion actions by LinkedIn members worldwide. The Top Companies lists were started in 2016 and are published annually. Advertising and for-pay research In mid-2008, LinkedIn launched LinkedIn DirectAds as a form of sponsored advertising. In October 2008, LinkedIn revealed plans to open its social network of 30 million professionals globally as a potential sample for business-to-business research. It is testing a potential social network revenue model — research that to some appears more promising than advertising. On July 23, 2013, LinkedIn announced their Sponsored Updates ad service. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base. This is a common way for social media sites such as LinkedIn to generate revenue. The goal is to create a comprehensive digital map of the world economy and the connections within it. The economic graph was to be built on the company's current platform with data nodes including companies, jobs, skills, volunteer opportunities, educational institutions, and content. They have been hoping to include all the job listings in the world, all the skills required to get those jobs, all the professionals who could fill them, and all the companies nonprofit and for-profit at which they work. The ultimate goal is to make the world economy and job market more efficient through increased transparency. Soon after LinkedIn's acquisition by Microsoft, on January 19, 2017, LinkedIn's new desktop version was introduced. The new version was meant to make the user experience seamless across mobile and desktop. Some of the changes were made according to the feedback received from the previously launched mobile app. Features that were not heavily used were removed. For example, the contact tagging and filtering features are not supported any more. User reaction Following the launch of the new interface, some users, including blogger Zubair Abbas, complained about the missing features which were there in the older version, slowness and bugs in the UI. The issues were faced by both free and premium users, and with both the desktop version and the mobile version of the site. In January 2013, LinkedIn dropped support for , and cited a new 'focus on development of new and more engaging ways to share and discuss professional topics across LinkedIn' as the reason for the retirement of the feature. The feature had been launched in 2007, and allowed users to post question to their network and allowed users to rank answers. On September 1, 2014 LinkedIn retired InMaps, a feature which allowed you to visualize your professional network. The feature had been in use since January 2011. LinkedIn has also been praised for its usefulness in fostering business relationships. LinkedIn has also received criticism, primarily regarding e-mail address mining and auto-update. LinkedIn will then offer to send out contact invitations to all members in that address book or that the user has had email conversations with. Up to 1,500 invitations can then be sent out in one click, with no possibility to undo or withdraw them. LinkedIn was sued for sending out another two follow-up invitations to each contact from members to link to friends who had ignored the initial, authorized, invitation. In November 2014, LinkedIn lost a motion to dismiss the lawsuit, in a ruling that the invitations were advertisements not broadly protected by free speech rights that would otherwise permit use of people's names and images without authorization. The lawsuit was eventually settled in 2015 in favor of LinkedIn members. In 2016, started another campaign asking for such a change. In 2009, users reported that LinkedIn server stopped accepting connections originating from assigned to Syria. It was speculated to have been blocked because it is an easy way for dissidents to access , which had been previously. After a day of being blocked, LinkedIn access was restored in China. LinkedIn CEO Jeff Weiner acknowledged in a blog post that they would have to censor some of the content that users post on its website in order to comply with Chinese rules, but he also said the benefits of providing its online service to people in China outweighed those concerns. Since Autumn 2017 job postings from western countries for China aren't possible anymore. On 4 August 2016, a Moscow court ruled that LinkedIn must be blocked in Russia for violating a new law, which requires the user data of Russian citizens to be stored on servers within the country. This ban was upheld on 10 November 2016, and all Russian ISPs began blocking LinkedIn thereafter. LinkedIn's mobile app was also banned from and in Russia in January 2017. The company argued with the right to freedom of expression. In addition, the users concerned would be supported in building a network. Moving Outlook mails on LinkedIn servers At the end of 2013, it was announced that the LinkedIn app intercepted users' emails and silently moved them to LinkedIn servers for full access. LinkedIn used man-in-the-middle attacks. Privacy policy The German has criticized that the of rights between users and LinkedIn is disproportionate, restricting users' rights excessively while granting the company far-reaching rights. It has also been claimed that LinkedIn does not respond to consumer protection center requests. Retrieved July 19, 2018. Archived from on 27 April 2016. Retrieved March 5, 2015. The New York Times. Retrieved February 15, 2017. Retrieved June 21, 2011. Archived from on October 26, 2011. Retrieved November 13, 2011. Retrieved January 28, 2011. Retrieved June 13, 2016. Retrieved February 15, 2017. Retrieved April 29, 2018. Retrieved December 7, 2009. Archived from on August 2, 2013. Retrieved August 1, 2013. Archived from on August 2, 2013. Retrieved August 1, 2013. Archived from on August 2, 2013. Retrieved August 1, 2013. Retrieved January 27, 2011. Retrieved 15 July 2016. Retrieved December 8, 2011. The Rosen Publishing Group. Retrieved September 11, 2016. Retrieved August 1, 2013. Archived from on October 25, 2012. Retrieved August 2, 2013. Retrieved May 16, 2013. Retrieved August 5, 2010. Retrieved August 5, 2010. Retrieved December 17, 2010. Retrieved January 28, 2011. Lunden, Ingrid January 31, 2012. Thomson Maya and Pope-Chappell Maya February 13, 2012. Retrieved June 13, 2016. Retrieved October 17, 2014. Retrieved June 10, 2016. Retrieved 2016-11-23 — via businesswire. Retrieved October 3, 2015. Retrieved October 29, 2015. Archived from on August 3, 2016. Retrieved September 10, 2016. Retrieved October 31, 2011. Retrieved January 22, 2018. Retrieved June 27, 2016. Retrieved June 6, 2012. Retrieved June 7, 2012. Retrieved February 25, 2008. Retrieved August 17, 2011. Retrieved December 8, 2011. Retrieved February 28, 2012. Retrieved October 17, 2014. Retrieved 24 March 2014. Retrieved March 26, 2012. Retrieved July 25, 2011. Retrieved July 3, 2015. Retrieved 29 April 2014. The New York Times. Retrieved on 28 June 2016. Retrieved on 19 July 2013. Retrieved on 19 July 2013. Retrieved July 3, 2015. Retrieved 27 November 2017. Retrieved June 13, 2016. Considering the sheer vastness of the digital space, the potential for building up a solid base of contacts and fostering new business relationships is boundless. Retrieved July 3, 2015. Retrieved 29 April 2014. Retrieved 29 April 2014. Retrieved 4 March 2016. Retrieved 4 March 2016. Retrieved April 30, 2010. Retrieved February 25, 2011. Retrieved 29 March 2014. Retrieved 29 March 2014. Retrieved 29 March 2014. Retrieved January 22, 2018. Retrieved 7 January 2017. Retrieved 10 November 2016. Archived from on July 15, 2012. Retrieved December 8, 2011. Archived from on April 23, 2011. Retrieved December 8, 2011. Retrieved November 25, 2013. Spiegel Online in German.
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